Genderization
This service adds personal titles “Mr.” or “Ms.” to your database depending on their first name.
We don't add genders to gender neutral names like Pat, Chris, Sandy, or Kim.
When the gender of an individual has been identified, it allows you to:
- target your marketing efforts based on gender.
- no point selling bras to men.
- perhaps the letter copy should change when selling to men vs women.
- create formal salutations for letters, emails:
... “Dear Mr. Krieger,” instead of “Dear Axel Krieger,”
It's all part of good data hygiene.
