Mixed Casing Service
UPPER CASE:
READING LOWER CASE IS MUCH EASIER ON THE EYES THAN ALL UPPER CASE.
ESPECIALLY WHEN MULTIPLE LINES ARE INVOLVED...
SUCH AS IS THE CASE WITH ADDRESSES ON A LETTER.
lower case:
reading lower case is much easier on the eyes than all upper case.
especially when multiple lines are involved...
such as is the case with addresses on a letter.
Why is it important to mix case your data?
- Upper case seems to YELL AT THE RECIPIENT! ... do you like being yelled at?
- Mixed case data is more personable... upper case says you're one of many; not an individual; kind of like what you'd get from the government or a bank.
- Mixed case makes the writer look more professional.
- Mixed case is more precise and shows more diligence.
- By the way, we can convert accented characters too. However, technically speaking, if you've got accented characters in your data, we'll need to know what codepage is being used as accented characters are not part of the standard ASCII character set (Mac is different than Windows). Let's discuss before we convert.
This service is designed for database name/addr fields, not novels.
Bottom line is that mixed case data can lead to more sales.
