Purge – De-Dupe
Duplication Detection/Removal
Duplicates are a hassle all around. They waste postage, convolute response rates, make the sender look foolish... and in the case of fundraisers, make you look like you're throwing money out the window. Not good!
From a company database hygiene standpoint, duplicates are a problem when trying to communicate with your clients. If you have the same person twice (or more) in your company database how do you maintain accurate information for that individual, such as notes, address changes, preferences? It's next to impossible. You'd have to find ALL their records and update them all... every time. What a pain. We can find these duplicates and report them to you so they can be cleaned up.
We can remove duplicates at the individual level, company level, or household level. It's pretty tricky to match company names due to their different ways of being input, but we've got some tools to help with that. The question you have to ask yourself is: Do I want to send to everyone, or just one piece to one address?
While removing duplicates, we can save certain information from the deleted record to the surviving record, such as phone numbers. That's something you'll want to discuss with us.
On a more complex level, if there are existing transactional records which need to be saved, we can create a translation file for the ID numbers. That means the surviving record can be linked to the historical transactions of the deleted record. Therefore, you get to keep all your valuable information so you can make better decisions.
