Data Solutions for Businesses & Corporations
Data Quality
Your business depends on the quality of your database. Managing prospect and client data in an efficient manner is a key success factor in your campaigns. Working with small clients who may have a few hundred to a few thousand records to national companies who have multiple databases to manage, the challenge is always the same: to ensure data accuracy. Our verification and correction systems can be used to ensure your database accuracy.
The benefits of having a healthy database include:
- Cost savings
- Increased ROI
Click on the icons below to learn more about the data quality services we offer:
Data Analysis
Do you know who your best customers are? When we ask this question, is your answer based on “I think so” or “I KNOW so”?
The sales data contained in your database holds the answers. Not only can it tell us who your best customers are currently, but we can also analyze past performance and changes in performance. Our RFM Scoring System (Recency, Frequency, Monetary) allows us to analyze your data and provide detailed information that you can use to communicate more effectively with the people in your database.
Data Consultation
In an ideal world, your database is set up in the most effective way right from the start. And if you are just starting out with a database, please give us a call and we’ll work with you to make this a reality. However, we know that most companies have had a database for a long time and it has grown with them. As part of our data consultation services we work with you to review your current database and make recommendations for updates and improvements.
Data Action
Once your database is cleaned up, we work with you to ensure it is used most effectively. The services we offer include:
- Variable data printing (printing that is personalized to the recipient)
- Letter carrier presort services (sorting of your mail that may allow you to qualify for bulk mail rates)